FOR IMMEDIATE RELEASE: September 4, 2014
MARYLAND MC SUBSTANTIAL (OF BOP ALLOY)
SIGNS DEAL WITH HiPNOTT RECORDS
DOWNLOAD THE PREVIOUSLY UNRELEASED TRACK
PROD BY SATELLITE 12 (MEGADEMUS & R.M.S.)
HiPNOTT Records is proud to announce today that we have signed a multi project deal with Maryland MC Substantial. This deal solidifies Substantial as a HiPNOTT recording artist and enables him to be one of the premier artists on the label.
"Signing Substantial to HiPNOTT was a no brainer. Along with talent and experience, Substantial brings a big fanbase with him to the label. He has a very genuine personality and his style fits in perfectly with what we represent at HiPNOTT. We welcome him to the family with open arms!" Kevin Nottingham, owner of HiPNOTT Records.
As a 13 year veteran in Hip Hop, Substantial is probably best known for his work with legendary Japanese produce Nujabes and his duo Bop Alloy with Marcus . He has collaborated with the likes of Oddisee, Kool Herc, Cunninlynguists, Bootsy Collins, and many more. His 2012 album, Home Is Where The Art Is (Mello Music Group), was revered by hip hop fans worldwide.
In 2015, look out for a trio of EPs to be released from Substantial; each produced by different producers. Closing out the year will be his next official full length album.
o celebrate in today's announcement, we are unearthing a previously unreleased track, "Splendor", produced by Satellite 12 (Megamus & R.M.S.) for Red Planet Music. Grab the free download below.
When Stan B. Robinson was given the moniker, Substantial, the Maryland born MC was anxious to know why the name was chosen for him. His friend replied, “It’s a word with many meanings, mostly positive. Real, strong, essential, influential. It represents the music you make.” The bar was set high from the onset.
With his 1st album, To This Union A Sun Was Born (Hyde Out Productions) Substantial delivered a critically acclaimed debut album after being sought out by the late Nujabes, who also produced most of the record. His 2nd album and QN5 Music debut, Sacrifice, also well received, landed him on MTV, BET & VH1. When Sub’s 3rd album, Home Is Where The Art Is was released by Mello Music Group in 2012, Ebony.com said “you need this in your life if you’re a lover of hip-hop.” Substantial has also released several mixtapes, group projects and compilations including his popular tribute to Philadelphia songstress, Jill Scott, entitled Jackin’ Jill.
Mello Music Group Producer/MC Oddisee had this to say about his DMV brethren: “Substantial got an ill flow. His cadence is so rhythmic, so razor sharp and it’s so consistent… But the subject matter of the music isn’t compromised by him always trying to deliver some pristine delivery …you get style and substance.”
His top notch skills and unique baritone vocals have taken him around the globe touring various countries in Asia, Europe & North America. He has collaborated with a long list of artists which includes names like the legendary Godfather of Hip Hop, Kool Herc, Bootsy Collins, all-star rockers Gene Simmons & Bruce Kulick of KISS, Oddisee, CunninLynguists, GRAMMY nominated singer/songwriter Carolyn Malachi, Marcus D & electronic music producers Chew Fu & Ferry Corsten to name a few.
With a slew of accomplishment under his belt in the music industry, what Substantial is most proud of his youth advocacy work with children, teens and young adults. He has and still, in some cases, facilitates Hip Hop based programs for organizations such as Covenant House, Baltimore City & Prince George’s County Public Schools, & Maryland-National Park & Planning Commission in Washington, DC & Maryland.
Adding a new chapter to his quietly impressive career, Substantial has returned to the studio to work on his 4th solo album. The new LP will feature production from Oddisee, Marcus D, Algorythm (of The Stuyvesants), & The Other Guys. Given his track record so far, you know Substantial will live up to his name and set the bar higher this time around.
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